5 Reasons To Use Presentation Audio

We’ve all sat through dry and dull presentations in our time, be it a client pitch, in a business meeting or at an interview. Whenever the content of the presentation is dull it can seriously harm its chances of success - so here’s a tip for spicing things up a bit and increasing your prospects of landing that client, job or the trust of your boss: use audio!

Many people are auditory in nature, so the careful use of sound and voiceover throughout a presentation can not only make you stand out from the crowd, it can also increase your chance of delivering an effective presentation. Here are some top tips for using presentation audio.

1. Audio Adds a Professional Sound

Whether you’re in a business pitch, job interview or company meeting, making yourself seem as professional as possible is always a winner. By using audio, you can help make your presentation sound extra slick in a way that will be sure to impress whoever you’re pitching to.

2. The Power of Audio Testimonials

These can be used in a variety of presentation environments. If you’re pitching to a potential client, why not play a couple of audio testimonials from the happy customers you already have. Hearing other businesses enthuse about your services will make your offer instantly more trustworthy.

Alternatively, if you’re doing a presentation as part of a job interview, why not get your past employers and work colleagues to provide audio references. Hearing your former boss’ voice will lend their words a lot more power than if the interviewer simply read them on a page.

3. Audio Logos Can Capture Your Brand

An audio logo is a short sonic image that captures the essence of a brand. Just think of the McDonald’s ‘I’m loving it’ sound or Intel’s ‘leap ahead’ logo. At their best, an audio logo can encapsulate everything that your brand stands for - something that any prospective client or buyer will want to know. Firstly, make sure you have an audio logo and then use it strategically throughout your presentation for maximum effect.

To create your own audio logo, visit: http://www.voicetakeaway.com/Audio-Logos-s/1853.htm

4. Audio Makes You Stand Out

If you’re presenting to a potential client or employer, the chances are that yours is not the only presentation they’ll sit through that day. By using audio throughout your presentation, you’ll be sure to stand out from the crowd in a way that demonstrates your professionalism, creativity and attention to detail.

5. Audio Can Help If You’re Not A Natural Presenter

If you’re not a natural presenter or you get nervous doing pitches, using audio is a great way to help make your presentation engaging and original without placing too much pressure on yourself to deliver your best performance. For example, if you’re nervous about extolling your own virtues, use audio testimonials from previous clients or employers to do it for you.

To source your own presentation audio, please visit: http://www.voicetakeaway.com/Presentation-s/1832.htm

Using Audio To Boost Online Traffic

This is a guest blog from Tom Benedict, co-founder and director of Britain's Best Home, a property portal showcasing some of the UK's most luxurious homes.

A few years ago, my business partner and I were wondering what would be the next “Big Thing” in online marketing. We’d done everything known to mankind but were looking for something really different, something that would take us ahead of the crowd.

We decided to try a video landing page and experimented with a number of designs before deciding on a page design with interactive links. To save on costs, mine was the voice that guided you through the website. We utilised our own video production equipment and the total cost of the experiment was £42.

At the same time, we were asked to design and host a website for a PR & Marketing company in Northamptonshire and we added this “new” concept. The client loved it and once the SEO was completed, the traffic hitting the site was beyond all expectations. We’d hit on a magic formula.

A couple of years later, I decided to incorporate the same idea into the world of estate agency. The results were outstanding with a traffic flow that exceeded 25,000 visits per week. As an experiment we then took out the voice over and video’s and as a subsequence the online traffic fell by 75%. We knew video and voice was the way forward. From that moment on, we have never changed our thoughts regarding voice over and video production to market products online. 

Done right, voice overs are one of the best ways of communicating with potential customers. We have worked with some of the largest TV production companies in the UK and incorporated our idea to great effect.

We highly recommend Voice Takeaway and the services they offer, it works for us and so why couldn’t it work for you?

For more information about Tom Benedict and Britain's Best Home, please visit: www.britainsbesthome.com