Audio Marketing for Beginners

Audio marketing is taking off - but for many business people it is still something of a mystery. In this blog, we aim to answer what audio marketing is, why you should be using it and how to do so.

What Is Audio Marketing?
Audio marketing is exactly what is sounds like - the use of audio for promotion and marketing. This includes everything from radio adverts to on-hold messaging, events voiceover to website audio.

Why Should I Use It?
Many people are auditory in nature and so appealing to their sense of sound can be a far more effective way of marketing a product or service than more traditional means of marketing. Also, in today's competitive market, the use of effective audio marketing can help your business stand out from the competition.

How To Use It?
Audio marketing can be deployed in a number of ways, but if you're a small or medium sized business just starting out with it, why not make use of these three staple audio marketing techniques.

• An audio logo: a short sonic image that captures the essence of your brand and can be used at events, on your website, at the start of your videos and in adverts. Just think of the McDonald's "I'm lovin' it" jingle.
• A call greeting: make sure your answer-phone messaging contains more than just a dry voice. Hire a professional voiceover artist to record a carefully scripted message to give your callers all the information they need whilst conveying the professionalism of your brand.
• On-hold messaging: in stead of simply playing cheesy old songs to your on-hold callers, create some on-hold messaging to inform them of your latest offers, products and online presence.

For more information about ways of using audio marketing, please visit: http://www.voicetakeaway.com/

3 Ways To Use Audio At Events

Audio can be used in a variety of contexts, and business events are increasingly among them. Here are a three quick business scenarios in which audio can be applied to good effect.

Annual General Meetings
AGMs can often be quite dry affairs, so the use of audio for announcements and information can help liven up proceedings. What’s more, the choice of audio and voices used can help establish the brand of the organisation in question.
Tip: Why not use the voices of your employees to make announcements at your AGM? It’ll help show that the organisation is inclusive and adds a personal touch.

Business Conferences
At business conferences, the dissemination of information is especially important. The use of audio can alleviate any confusion and provide clear messages to the delegates.

Industry Awards
There’s nothing quite so disheartening as an awards night that is poorly produced. If the event is slick and professional the award winners will instantly feel more pride in their achievement and the reputation of the awards will increase simultaneously. Using professional audio to announce the nominees and categories or to communicate other important information is a great way to establish this.

For more information about using audio at events, please visit: http://www.voicetakeaway.com/Events-s/1833.htm