This guest blog is by Judith Todd, a professional home stager and owner of homestyle4u.com
The way we look for a new home has changed greatly in recent years. Traditionally, we would visit all the local estate agents in the area where we were looking to buy and would collect a selection of brochures of suitable properties. The advent of the internet and sites such as Rightmove and Zoopla has changed all that.
Most sellers will do their searching online and may only contact the agent to arrange a viewing. So how has this affected the process of selling from the perspective of the seller? The first point is that the importance of the photographs has increased. If the photos are poor, prospective purchasers are less likely to book a viewing. This means that your property needs to be presented to its best potential in order that your agent has the opportunity to take photos that will show the property to its best advantage.
This is where the services of a professional home stager can really prove a wise investment as they can advise on how to present the property so that it will appeal to prospective buyers. Agents are increasingly aware of the importance of the photographs and some will employ a professional photographer.
The next step up is the use of video tours. This is becoming more common with agents routinely posting footage on YouTube. Video presents the opportunity to show the property in full not simply a few photographs.
If you are going to have a video tour of your property then it makes sense to have professional audio to accompany it. The right voice over takes the experience to the next level. Presentation is about aspiration, you want the prospective purchasers to imagine themselves living in the property and professional audio enables you not only to highlight the best features of the property but also to portray a lifestyle that will appeal to buyers.
With the audio tour you can take the buyer on their own private tour of the property. It might not be required for more modestly priced properties but for those at the higher end of the market we would say that it is an important part of the marketing process.
Buyers will be expecting quality and that extends to the marketing materials. Buyers can be helped to fall in love with your home before they have even set foot through the door.
For advice on home staging visit homestyle4u.com. Follow Judith on Twitter: