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Thursday, 16 January 2014

Top Tips For Valentine's Day Audio Marketing

Is it mid-way through January already! Well, yes...and what's more, it's now less than a month until February 14th - known around the western world as St Valentine's Day. Traditionally a day dedicated to romance and relationships, it's a big money-spinner for many different industries. From florists to hotels, chocolatiers to restaurants, there is no end to the number of industries who can increase their business in the middle of February.

With that in mind, it's essential that you start your marketing push early so that potential customers know about your deals, promotions and services in advance. Audio marketing needs to be a central part of your strategy, and here are just a few top tips for making your business stand out for Valentine's Day.


1. Use Audio Testimonials From Past Customers

Every couple will be wanting to make Valentine's Day 2014 truly special. But how can they be sure that your business can really deliver on all of its great promises? By using audio testimonials from previous Valentine's Day customers, you can reassure potential clients that they're in for a memorable experience. For example: 
"Hi, we're Matt & Alice and when we stayed at the Voice Takeaway hotel last year they went the extra mile to make our Valentine's Day as romantic as possible. We'd recommend it to anyone wanting a sophisticated couples break."
Testimonials like the above work especially well because they're coming straight from the mouth of a happy customer. Why not contact previous Valentine's Day customers and start using the as part of your marketing push ahead of the big day.


2. Update Your On-Hold Messaging

On-hold messaging needn't be dull and boring, in fact you should already be using it to detail your business' values, services and promotions. It can be especially useful around January/February, when you should use it to let your callers know about your Valentine's Day deals, offers and events.


3. Record A Valentine's Day Audio Blog

Audio Blogs are a great way to get your message out there without appearing too much like a 'hard sell'. They're also great if your brand or business has a concept that might take more time than usual to explain. For example, if you're a dating company wanting to appeal to lonely singletons around Valentine's Day, why not record an audio blog featuring a few of your previous matches and explaining the way your match-making service works.

If you're a florist, chocolatier or wine merchant, why not try recording an audio blog where you discuss the most romantic bouquets, truffles and vintages. It shows off your expertise and can be a great way to reach new potential customers.


4. Create A Radio Advert

Radio adverts can be expensive, so if you're working on a small budget it's worth thinking about commissioning one for just a few weeks at a particular time of the year. For many hotels, restaurants, florists, spa, jewellers, chocolatiers, dating services and travel agents, the weeks approaching Valentine's Day could be the perfect time.


5. Update Your Call Greeting

A simple way to mark Valentine's Day is to simply update your call greeting/answer-phone message on the day itself, wishing your customers a happy Valentine's Day. It's a simple and effective way to add a personal touch to your brand.


Those are just a few top tips, for more information and ideas about audio marketing and business audio visit: http://www.voicetakeaway.com