Business owners invest in their websites, logos, business cards and other expensive material to build up their brand. But what does their brand sound like? If you’re not using audio in your marketing and social media strategy, you’re missing a trick.
Audio is voiceover and music – sometimes both. It can be used in all
sorts of ways across your marketing mix: on-hold messages, as narration
in your web films and promos, in presentations, at events and training
courses. In fact, if you think of a business activity, you’ll be able to
think of an application for audio. It helps people remember your brand.
And we all want that, right?
Audio marketing with voiceovers can feature all sorts of people - your
customers, your staff and of course, professional voice artists to give
your audio polish. The music you choose should be appropriate for your
brand and should mirror your core values. Putting heavy metal on a web
video about a relaxing spa break isn’t going to win you new customers.
So why should you use audio?
1. Audio is multi-purpose. You can use it across many platforms in
different ways. Twitter, Facebook, YouTube, Google+, PowerPoint,
Soundcloud, AudioBoo – pretty much any social media or communication
tool you can think of. And of course there's your website, your induction
programmes, your PR shindigs, product launches…the list goes on.
2. Audio can feature all sorts of different content: you can shout
about your products and services, awards or accreditations, customer
testimonials, online reviews, social media links – anything you like.
3. Audio distinguishes your company from the competition and makes it
instantly recognisable. It helps you get ‘top of mind’ traction.
4. An audio logo is a crucial part of your company’s marketing toolkit.
You have a visual logo – why not have an audio logo that will really
speak to your customers?
5. Audio can be very cost-effective. Planned correctly, you can get the
most out of a recording package to use across different platforms, in
different ways to help you meet your marketing goals.
Want to learn more about audio marketing? Check out VoiceTakeaway.com, the pro voiceover audio store.
If you're not using audio as part of your marketing and social media strategy, then your voice just ain't getting heard.