Why your business needs an audio logo.

While there’s no truth in the rumour that the marimba-like ‘Dumm! Dum dum dum dum’ of the Intel Inside audio logo has driven 56 people insane and caused at least two computers to be thrown out of office windows, it IS true that the creation of audio logos, or sonic idents, is one of the fastest-growing branches of the marketing industry.

A rising whoosh, topped off with a friendly little blip, for example, says ‘welcome to Skype’. A single assertive chord, held for a couple of seconds heralds the arrival of Apple. A dreamy rising cadence followed by fading single notes distinguishes Microsoft Windows. Or how about Danone’s “ooh Danone!”? They are all instantly recognisable and quick to bring the brand to mind, just as, for example, the Jaws music conjures up an unforgettable image of a dark fin cutting through the water.

Often used at the end of a piece of sound communication, but equally effective at the beginning or interspersed at judicious intervals within the body of the message, an audio logo enables listeners to instantly identify your brand or business. If well produced, creative and appropriate to the product, these sonic idents can become ingrained in the listening experience, enhancing it and making it more emotive. They use the emotional power of sound to create lasting connections between people and brands or services, enhancing brand recognition and awareness, and when paired with a visual logo or particular graphic device the impact is increased still further.

There are now a number of specialist companies devoted to producing audio logos, of which recent arrival Voice Takeaway offers one of the most comprehensive and exciting services. Our experts recognise that idents can be a powerful tool of brand identity, drawing attention to company or individual communications while making them more cohesive. Voice Takeaway’s easy to navigate website allows you to top and tail specially created sound indents with your company name and strapline.

So where can you use these highly emotive audio logos? Well, just about anywhere, especially now that we have more access to sound via mobile phones, internet, iPads etc. They’re ideal for:

• On-hold messaging, from ‘we’re closed’ to wedding planning; offer packages to product ranges
• Intros and outros to corporate videos
• Websites and web narration
• TV and radio productions
• e-learning
• Podcasts
• Presentations… the list goes on.

So if you want to ensure that your communications deliver maximum brand recognition in the most professional way, an audio logo will provide the memorability you’re seeking, in a quick and cost-effective way. Have a listen to some of the audio logos that Voice Takeaway have crafted and you’ll see why audio branding is fast becoming and indispensible part of the up-to-the-minute marketing mix.

If you’d like a completely bespoke audio logo, we can do that too. Just drop us an email and we’ll get started.