Sound experience helps new venture
She made her name as ‘the voice of the Tube’ and now Emma Clarke is on track for a booming business career.
|Emma Clarke & Casey Longden of Voice Takeaway|
The veteran voiceover artist was one of the London Underground’s ‘mind the gap’ announcers and has since featured in some of Britain’s best known ad campaigns.
Now, Emma has set up her own business, with ambitions to achieve sales of £3m within two years.
She has teamed-up with business partner Casey Longden to launch VoiceTakeaway.com, selling professional audio clips to firms.
Customers can buy ready-made, personalised and bespoke audio soundbites for on-hold messages, web film narration, presentations, e-learning and events.
The Bowden business can also offer ‘sonic branding’, creating unique audio sounds for brands.
Clarke, 43, said she wanted to launch the business 10 years ago but the market wasn’t ready.
She says: “People just weren’t as internet savvy as they are now.
“With more and more people setting up businesses online and with MediaCityUK attracting a range of digital businesses to the region, there is a lot more opportunity for the business now.”
Voice Takeaway’s website only launched last month, but it has already generated interest from venture capitalists as well as enquiries from businesses in the UK and overseas, as the firm targets a range of organisations from professional services firms to creative agencies and telecoms companies.
The founders have targeted revenues of £250,000 before the end of 2013, rising to £1m next year and £3m target by the end of 2015.
Clients can choose from a range of three voice types in both male and female tones. The company plans to introduce UK and native foreign accents to the site as demand soars for voices to represent brands in media campaigns.
Clarke said: “This is a unique service which has massive growth potential. After spending 20 years as a professional voiceover this is the first time that e-commerce and voice clips have been brought together online in such an accessible format for businesses and brands.”
Listen to a selection of audio samples from Voice Takeaway:
By Shelina Begum, Manchester Evening News. Link to article.